Work
Download my "email best practices" document here
Email Design
Colors: multiple colors make the email look fishy to SPAM filters
Fonts: multiple fonts make the email look fishy to SPAM filters
Formatting: multiple bolds, em, center etc... make the email look fishy to SPAM filters
Images: too many images will trigger a SPAM filter. Be sure to have a balance of images with text
Email Code
Spammers are notorious for poor coding. Thus one of the first (and easiest) things SPAM filters look for is poorly coded HTML.
- Close all tags all the time
- Do NOT capitalize tags
- Use <strong> and <em> in place of <b> and <i>
- Follow XHTML standards when and where possible
Email Deliverability
Mortgage, real estate, money and any figure that has a $ in front of it are major SPAM triggers. They are a legit part of our business — use them carefully.
Basic spam words- Free (FREE!)
- Click here! (click here now!, act now! Etc...)
- Mortgage
- Millions
- Real estate