Madlounge Design Studio
Resume / Work History
Personal Statement
I am a senior graphic designer with a demonstrated track record of taking projects from conception to completion through the creative, production and pre-press steps — in print and on the web. I bring a creative outlook to problem solving, a hands-on approach to design and execution all while driving to exceed project objectives.
- corporate branding
- web site design ( HTML/XHTML/CSS )
- user interface (UI) and user experience (UX)
- electronic direct mail/response (email marketing)
- marketing collateral
Education
Bachelor’s of Fine Art from the University of Washington
Time studied at the University of London (London GB)
Time studied at the University of London (London GB)
Technical Skills
Adobe — Photoshop, Illustrator, InDesign, GoLive, Acrobat, Dreamweaver
Apple — OS X
Microsoft — Windows XP, Office, Windows Vista
Web — HTML 4.0, XHTML, CSS
Apple — OS X
Microsoft — Windows XP, Office, Windows Vista
Web — HTML 4.0, XHTML, CSS
Sample URLs
The sites below are archived. I hope to post links to screenshots soon
- www.marketleader.com
- www.agentsuccessnetwork.com
- www.gaywhistler.com
- www.speakeasy.net
- www.photoworks.com
Work History
Blue Rooster Marketing, Inc, Inc, 04/08 – present
Director of User Experience
Currently, I lead the UI/UX team at Blue Rooster, Inc. working to make SharePoint a more usable foundation through fine tuned user flows and custom visual design. In the past 6 months I lead the UI effort to build a 'snapshot' web application for Chevron as well as an business intelligence site for the Microsoft Xbox LIVE team both using Microsoft Office SharePoint Server. I also own the company site located at www.bluerooster.com.
HouseValues, Inc, 04/05 – 03/08
Senior Designer, UI/UX Designer
Developed brand guidelines for all customer acquisition, seminars, training, marketing and customer retention programs including photo styles, font usage, design “style” and brand voice. Built email design and code guidelines to optimize delivery through design, content and code. Acted as “go-between” for marketing and development on projects ranging from HTML emails to application UI and web usability.
Freelance Designer, 04/01 – 04/05
Graphic & Web Designer, Art Director
From the proposal through to the delivery of the final product I am leading the charge to get the project done right and on time. From original concepts to powering through production I took pride in each piece of every project.
GayWhistler, 04/04 – 09/05
Creative/Technical Director
Development of a web site marketing Whistler, B.C. to the gay and lesbian community around the world. GayWhistler has become “the” winter event for Gays and Lesbians in Whistler otherwise known as “Winter Pride”.
PhotoWorks, 10/02 – 01/04
Graphic Designer
Built a strategic brand in the online digital photo processing industry. I took the creative lead on projects ranging from web site redesign to direct mailers and new product marketing collateral.
Talisma, 4/00 – 4/01
Graphic Designer
Development and implementation of a strategic brand across all media on an international level. Projects include: web site design, marketing & sales brochures, web advertising, corporate branding and event signage.
BOMA, 7/98 - 4/00
Graphic Designer, Photographer
Director of User Experience
Currently, I lead the UI/UX team at Blue Rooster, Inc. working to make SharePoint a more usable foundation through fine tuned user flows and custom visual design. In the past 6 months I lead the UI effort to build a 'snapshot' web application for Chevron as well as an business intelligence site for the Microsoft Xbox LIVE team both using Microsoft Office SharePoint Server. I also own the company site located at www.bluerooster.com.
- Client Interaction/Presentations
- Information Architecture
- User Interface and Experience Design
- Design Direction (visual and UI/UX)
- Front-end development (HTML and CSS)
HouseValues, Inc, 04/05 – 03/08
Senior Designer, UI/UX Designer
Developed brand guidelines for all customer acquisition, seminars, training, marketing and customer retention programs including photo styles, font usage, design “style” and brand voice. Built email design and code guidelines to optimize delivery through design, content and code. Acted as “go-between” for marketing and development on projects ranging from HTML emails to application UI and web usability.
- Project Management (Web site design and development)
- Defined and created brand style guide and email best practices guide
- Created icon set for the hompages.com map
- UI/UX design for Market Leader contact management (CRM) tool
- UI design and developement for mobile contact management web application
- Email and Landing page management (Direct response)
Freelance Designer, 04/01 – 04/05
Graphic & Web Designer, Art Director
From the proposal through to the delivery of the final product I am leading the charge to get the project done right and on time. From original concepts to powering through production I took pride in each piece of every project.
- Web site Design
- Corporate Branding
- Event Signage
- Marketing Collateral
- Microsoft Certified Vendor (2001)
GayWhistler, 04/04 – 09/05
Creative/Technical Director
Development of a web site marketing Whistler, B.C. to the gay and lesbian community around the world. GayWhistler has become “the” winter event for Gays and Lesbians in Whistler otherwise known as “Winter Pride”.
- Designed the look, Coded the pages, Integrated the shopping cart
- Brand Building (creation of guidelines for the GayWhistler brand)
- Marketing Collateral (print and web based projects)
PhotoWorks, 10/02 – 01/04
Graphic Designer
Built a strategic brand in the online digital photo processing industry. I took the creative lead on projects ranging from web site redesign to direct mailers and new product marketing collateral.
- Web site redesign and usability studies
- Print catalogs (Quark and InDesign — 24 & 36 pages)
- Direct mail (from postcards to multi-fold mailers)
- Marketing collateral and order inserts
Talisma, 4/00 – 4/01
Graphic Designer
Development and implementation of a strategic brand across all media on an international level. Projects include: web site design, marketing & sales brochures, web advertising, corporate branding and event signage.
BOMA, 7/98 - 4/00
Graphic Designer, Photographer
Activities / Personal Time
SnowSports Northwest, 12/94 – Present
Snowboard Training Director, Instructor Direct the development and further understanding of snowboard improvement in the eyes of instructors, students and other snow riders. Projects include: development of training programs and materials, budget planning and web site design and maintenance.
Snowboard Training Director, Instructor Direct the development and further understanding of snowboard improvement in the eyes of instructors, students and other snow riders. Projects include: development of training programs and materials, budget planning and web site design and maintenance.
Awards & Certifications
- 1998 Photographers Forum — Honorable Mention
- American Association of Snowboard Instructors (AASI) —Certified Level 3
- Proffessional Ski Intructors of America (PSIA) —Certified Level 1
